Gratuit avec l'essai de 30 jours
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Loved
- How to Rethink Marketing for Tech Products
- Narrateur(s): Martina Lauchengco
- Durée: 6 h et 56 min
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Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
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Auteur(s): Marty Cagan
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Auteur(s): Dan Olsen
- Narrateur(s): Walter Dixon
- Durée: 9 h et 54 min
- Version intégrale
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Au global
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Performance
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Histoire
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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- Version intégrale
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Au global
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Performance
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Histoire
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Description
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story. Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision.
The third book in the bestselling series including Inspired and Empowered, from Silicon Valley Product Group, Loved distills decades of lessons gleaned from working with hundreds of companies to show you: the centrality of product marketing to any product's success; the key skills and actions required to do it well; the four foundational principles of product marketing and how to implement them; how to hire, lead, and organize product marketing; how product marketers optimize crucial collaboration with other functions; and tools and agile marketing practices that help simplify and elevate product marketing.
Ce que les auditeurs disent de Loved
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global
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Performance
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Histoire
- Tom
- 2022-07-20
Great book - but no templates?
This is an excellent book! I can't recommend it enough to anyone who wants to learn more about Product Marketing. My one issue with this audiobook is that it doesn't come with downloadable templates like most other audiobooks. I had to buy the print version of the book to access all of the awesome templates and worksheets that Martina Lauchengco has created.
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