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The New York Times Pocket MBA: Going Global cover art

The New York Times Pocket MBA: Going Global

Written by: Jeffrey H. Bergstrand Ph.D.
Narrated by: Jeff Woodman
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Publisher's Summary

Learn the 25 keys to doing business on an international scale, from foreign exchange risks to import/export duties with this program from The New York Times Pocket MBA Series. The points that will be covered include:
  • Think globally.
  • Why go global? Exporting your product abroad is an opportunity, not a last resort.
  • How does a business go global?
  • Gain familiarity with U.S. export regulations and tax incentives.
  • The benefits of importing.
  • How to deal with tariffs and other government barriers to trade.
  • Understand the basics of international payment.
  • Watch foreign government closely.
  • Is there an international code of business ethics?
  • Consult thoroughly public sources of trade information.

    The New York Times Pocket MBA Series is a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise.

    • ©2000 The New York Times (P)2001 Listen & Live Audio, Inc.
    Management & Leadership International
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