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Bill Schmarzo
Dean of Big Data
Customer AI & Data Innovation Strategist, Dell Technologies
Honorary Professor, National University of Ireland-Galway
Executive Fellow, University of San Francisco
AI Research Fellow, Coe College
Lecturer, Iowa State University
Bill Schmarzo is a globally recognized innovator, educator, and practitioner in the fields of Big Data, Data Science, Design Thinking, and Data Monetization. He created the renowned “Big Data MBA” university curriculum and has filed 7 Data Science patents. Bill's expertise is further showcased in his 5 published books, including "The Economics of Data, Analytics and Digital Transformation” and “AI & Data Literacy: Empowering Citizens of Data Science”. His past roles as the Chief Innovation Officer at Hitachi Vantara and VP of Advertiser Analytics at Yahoo underline his leadership and practical experience in the industry.
Bill has extensive hands-on experience in big data, data science, design thinking, data monetization, and data economics.
Bill is currently a key member of Dell Technology’s core GenAI / AI customer engagement team. In this role, he leads AI business transformation workshops, helping customers harness the power of AI and data to drive more relevant, meaningful, responsible, and ethical business and operational outcomes. His current position underscores his continued dedication to staying at the forefront of the industry.
Bill is the former Chief Innovation Officer at Hitachi Vantara, where he was responsible for driving the Company’s Data Science and “co-creation” efforts. For his ground-breaking work in data science and automated machine learning, he was selected for Hitachi Limited’s 2020 Solution Innovation Award.
Bill also has served as CTO at Dell EMC, where he formulated the company’s Big Data Practice strategy, identified target markets, developed solution frameworks, and led Analytics client engagements with his Vision Workshop, a methodology that links an organization’s strategic business initiatives with supporting data and analytics. As the VP of Analytics at Yahoo, Bill delivered the analytics tools and applications that optimized customers’ online marketing spend.
Bill is the author of four books, including:
• “Big Data: Understanding How Data Powers Big Business”
• “Big Data MBA: Driving Business Strategies with Data Science”
• “The Economics of Data, Analytics, and Digital Transformation”
• “AI & Data Literacy: Empowering Citizens of Data Science”
• “The Art of Thinking Like a Data Scientist” Second Edition
Bill is an Honorary Professor at the University of Ireland – Galway and an Executive Fellow at the University of San Francisco School of Management. AI Research Fellow at Coe College and a lecturer at Iowa State University. He has conducted lectures for universities worldwide on topics including “Unleashing the Economic Value of Data”, “The Art of Thinking Like a Data Scientist”, and “Future-proofing your Career.” He also teaches “Big Data MBA: Thinking Like a Data Scientist” at Iowa State University.
Bill has served on the City of San Jose’s Technology Innovation Board and The Data Warehouse Institute and Strata faculties. He is an avid blogger and is ranked the #4 Big Data, #4 Data Science, and #6 Digital Transformation influencer worldwide by Onalytica. He is a frequent event and corporate speaker, and leading industry publications and conferences seek his expertise.
Bill holds a Master of Business Administration from the University of Iowa and a Bachelor of Science in Mathematics, Computer Science, and Business Administration from Coe College.
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