AUTHOR

Bruce G.S. Hardie

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Bruce G.S. Hardie is a Professor of Marketing at London Business School. For most of his career, his research has focused on developing tools for analysing customer and marketing data, with a particular focus on customer-base analysis. He teaches courses on customer and marketing analytics, and the data-driven enterprise.
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The Best Fiction Podcasts for Listeners Who Love a Good Story

You can’t beat a good story. Luckily, humans are great at storytelling, and the best fiction podcasts are all the proof that the modern listener requires. Get the popcorn ready; it’s storytime.

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