Bruce McCarthy
AUTHOR

Bruce McCarthy

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As a young man, Bruce used LEGOs to obtain food and attract a mate. Product is probably encoded somewhere in his DNA. Bruce is Founder and CEO of UpUp Labs and President of the Boston Product Management Association. He’s been called the face of Boston product management and (for Top Gear fans) the product management Stig. Bruce and his team helps organizations improve the return on their investments in product development. He is an internationally-recognized thought-leader and sought-after speaker on product roadmapping, prioritization, team effectiveness, and leadership. Bruce and his team work with companies such as Vistaprint, Localytics, Zipcar, Nuance, Johnson & Johnson, and Huawei, providing coaching, mentoring, and tools such as Awesomeness, a solution for measurably enhancing team effectiveness. Steve Blank said about Bruce's new book, Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty, “It’s about time someone brought product roadmapping out of the dark ages of waterfall development and made it into the strategic communications tool it should be. McCarthy and team have cracked the code.”
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