Fred Wiersema
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Fred Wiersema

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Customer strategist Fred Wiersema is Chair of the B2B Leadership Board and a distinguished ISBM Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University. He is best known for his thought and practice leadership in the B2B field, and for advancing the discipline of customer intimacy in both consumer and business markets. He is co-author of the global top seller, The Discipline of Market Leaders, and several other influential books. His doctorate is from Harvard Business School
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The Best Fiction Podcasts for Listeners Who Love a Good Story

You can’t beat a good story. Luckily, humans are great at storytelling, and the best fiction podcasts are all the proof that the modern listener requires. Get the popcorn ready; it’s storytime.

Featured Article: The Best Fiction Podcasts for Listeners Who Love a Good Story

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