George Tran
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George Tran

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George Tran is a devoted dog behaviourist based in Sydney, Australia, and the #1 Amazon bestselling author of Beyond Treats. He is the founder of the Dog Leadership Academy and a passionate advocate for saving dogs from unnecessary euthanasia. Recommended by vets across Australia, George provides alternatives for clients considering euthanasia, giving dogs a second chance at life through effective training and education. With over a decade of hands-on experience, George has helped thousands of dogs and families find harmony through his leadership-based approach. His methods empower owners to communicate clearly and establish boundaries without relying on treats, fear, or force. George challenges the trend of treat-based training, offering a balanced, compassionate methodology that helps dogs thrive. George is a sought-after speaker at many dog events, sharing his expertise on humane dog training and advocating for a shift in how society views and addresses dog behaviour issues. He also works closely with many rescue organisations, helping them correct dogs that have behaviour issues and providing continuing support and education after adoption to reduce the number of dogs facing euthanasia. George’s dedication goes beyond individual dog training. He has been actively involved in supporting rescue organisations on the front lines of the euthanasia crisis. A portion of the proceeds from Beyond Treats and his other ventures goes directly to these organisations, helping save more dogs and provide resources for families in need. He believes that by supporting these rescues, more dogs can find loving homes rather than being surrendered due to preventable behavioural issues. George’s passion for saving dogs is both professional and personal. He has seen firsthand the heartbreak families face when they feel they have no option but to surrender their pets. His dedication to providing humane, effective solutions is helping to shift the culture of dog ownership from quick fixes and misplaced trust in medication to one of understanding, respect, and lasting change. He believes in educating owners so they can become effective leaders for their dogs, ensuring that behavioural problems are addressed at the root cause. Through Beyond Treats, public speaking, and ongoing advocacy, George Tran's work is about saving lives and ensuring that every dog has the chance to live a happy, fulfilled life with the family that loves them. His ultimate goal is to create a world where no dog is surrendered due to behavioural challenges, and where every owner has the tools and knowledge they need to keep their pets happy, healthy, and in their homes. George’s compassionate and practical approach continues to make a significant impact, offering hope and solutions to dog owners across Australia and beyond.
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