AUTHOR
Margaret Mark
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- Written by: Margaret Mark, Carol S. Pearson
- Narrated by: Randye Kaye
- Length: 15 hrs and 16 mins
- Unabridged
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Overall
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Performance
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Story
A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically....
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- Narrated by: Randye Kaye
- Length: 15 hrs and 16 mins
- Release date: 2022-08-30
- Language: English
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Price: $27.83 or 1 Credit
Sale price: $27.83 or 1 Credit
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