Peter Daboll
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Peter Daboll

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Peter Daboll has more than 25 years of experience in the science and business of advertising effectiveness. He has spent his career developing and implementing analytical models and testing systems to measure consumer response to advertising. As CEO of Ace Metrix, Peter has led the company in developing innovative metrics and methods for helping advertisers make better, more impactful video creative. Peter was also the CEO of Bunchball, Chief of Insights at Yahoo!, and president and CEO of comScore Media Metrix. Peter began his career with senior management positions with the Analytic Consulting Group of Information Resources, Inc., (IRI) and Nielsen where he pioneered the use of scanner data into developing marketing mix models. He has received numerous industry awards recognizing his leadership in advertising research including a 2011 Great Mind award from the ARF, and is a regular contributor to media outlets and advertising industry associations.
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The Best Fiction Podcasts for Listeners Who Love a Good Story

You can’t beat a good story. Luckily, humans are great at storytelling, and the best fiction podcasts are all the proof that the modern listener requires. Get the popcorn ready; it’s storytime.

Featured Article: The Best Fiction Podcasts for Listeners Who Love a Good Story

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  • ADitude cover art

    • ADitude

    • Using Data to Inspire Extraordinary AD Creative
    • Written by: Peter Daboll
    • Narrated by: Doug Philip
    • Length: 4 hrs and 40 mins
    • Release date: 2015-11-25
    • Language: English
    • Not rated yet

    Price: $19.78 or 1 Credit

    Sale price: $19.78 or 1 Credit

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