Richard Lees
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Richard Lees

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Richard Lees is Chief Strategy Officer for Merkle and dentsu’s EMEA Customer Experience Management service line. His remit sits at the intersection of customer experience strategy, measuring what matters, omnichannel architecture and organisation transformation, to enable businesses to capitalise on the total customer experience. He plays a key thought leadership role that underpins the strategic and competitive positioning of the Merkle business across EMEA, and works collaboratively across both Merkle and dentsu to deliver this. Prior to this role, Richard was the CEO and co-founder of DBG, a marketing and technology consultancy that was acquired by Merkle in 2016. Richard has spent more than 30 years applying data to solve a multitude of business challenges. In this time, he has been a founding partner of, grown, and sold two successful businesses, both of which focused on using data, technology and insights to optimise cross-channel customer communications. Working both on the client side and in his own businesses, Richard has had profound hands-on experience across myriad technology, data, analytics, decisioning, experience, strategy, and communications disciplines. He has been a regular speaker at numerous global industry events, a regular contributor to mainstream publications and was recognised multiple times in DataIQ’s top 100 list for the most influential data and analytics practitioners. Richard plays an active role in the execution of Merkle’s DEI initiatives, leading the Lived Experience pillar, which is tasked with improving the daily experiences of our ethnic minority colleagues’ lives. He is passionate about the power of diverse collaboration and the compound value of the shared know-how and experience of all our people.
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