Rishad Tobaccowala
AUTHOR

Rishad Tobaccowala

Business & Careers
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When I was growing up in India my parents took me to book stores every weekend and I became a voracious reader and decided I wanted to be a writer. My parents steered me to mathematics instead and said one day when you have something useful to say you can become a writer. After a 38 year career in marketing, strategy and change management across the world for the Publicis Groupe and for its many clients I have finally written my first book. Early readers have indicated that yes I have something useful to say and so I hope you will too. My book aims to help readers feel, think and see differently so they can grow their companies, their teams and themselves in these transformative times. It hopes to be a resource and an operating manual of sorts to thrive in a world where both technology and humanity are key. Every chapter of my book can be read in any order. Think of it as a Spotify Playlist with a theme about how to integrate the story and the spreadsheet as the spine that runs through the book. Chapters include 1) How to Upgrade Your Mental Operating System, 2) Why Change Sucks and 3) How to Lead With Soul. This book is not about marketing but a combination of business insights and hopefully wisdom. To write it I spent two years doing research and combined it with my four decades of learning working across different industries and clients. I hope you enjoy it and find it helpful and fun.
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