Scott Goodson
AUTHOR

Scott Goodson

Business & Careers
Tap the gear icon above to manage new release emails.
Scott Goodson is author of ACTIVATE BRAND PURPOSE and founder and CEO of StrawberryFrog. An independent full-funnel marketing, advertising and design company, creating breakthrough campaigns (we call them movements). We help leaders galvanize people and organizations around shared purpose via ‘Movement Thinking’ to help companies perform. He set out a new competitive advantage, Movement Thinking as a way to activate Purpose to the people who matter in his best selling book: ‘UPRISING’ by McGraw Hill. The book articulates five tenets of ‘Movement marketing,’ illustrated through case studies drawing upon interviews with over 40 global business leaders. Scott has lectured at Harvard Business School and appeared in the NY Times, The FT, and Harvard Business Review. His ideas will challenge your habits and the formulas of the past, provide new ways to think about insight, sources of growth, and sources of meaning for modern businesses and the people who run them.
Read more Read less

The Best Fiction Podcasts for Listeners Who Love a Good Story

You can’t beat a good story. Luckily, humans are great at storytelling, and the best fiction podcasts are all the proof that the modern listener requires. Get the popcorn ready; it’s storytime.

Featured Article: The Best Fiction Podcasts for Listeners Who Love a Good Story

Best Sellers

Product list
  • Activate Brand Purpose cover art

    Price: $25.00 or 1 Credit

    Sale price: $25.00 or 1 Credit

    Try for $0.00