Timothy L. Keiningham
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Timothy L. Keiningham

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Tim Keiningham is the New York Times and USA Today bestselling author of The Wallet Allocation Rule and author/editor of eight other books on customer experience and loyalty. He is the J. Donald Kennedy Endowed Chair in E-Commerce at St. John's University. He received the American Marketing Association’s Christopher Lovelock Career Contributions to the Services Discipline Award for teaching, research, and service that has had the greatest long-term impact on the development of the services discipline. This is the highest award presented in the field of service marketing. Tim also serves as Chief Strategy and Client Officer at Rockbridge Associates, a Washington D.C. area based market research firm. Prior to this, Tim served for 17 in senior officer positions at Ipsos (the world's third largest market research firm), the last seven years as Global Chief Strategy Officer and Executive Vice President of its Loyalty division. Tim has received over a dozen prestigious scientific awards for his work, including: * INFORMS Society for Marketing Science, top 20 most influential articles of the past 25 years. * Citations of Excellence "Top 50" Award (top 50 management papers of approximately 20,000 papers reviewed that year) from Emerald Management Reviews. * Marketing Science Institute / H. Paul Root Award from the Journal of Marketing for the article judged to represent the most significant contribution to the advancement of the practice of marketing (TWICE). * Excellence in Service Research Award (best paper) from the Journal of Service Research. * Outstanding Paper Award (best paper) from the Journal of Service Management. * Outstanding Paper Award (best paper) from the Journal of Service Theory and Practice (formerly Managing Service Quality) (TWICE). * Next Gen Disruptive Innovation Award for the discovery of the Wallet Allocation Rule. An internationally renowned speaker, consultant, and author, Tim lives in the New York metropolitan area.
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