Zev Asch
AUTHOR

Zev Asch

Business & Careers
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Meet Zev Asch, a small business owner with an impressive four-decade marketing career, seamlessly blending street smarts and hard-earned wisdom. A former Graduate Marketing Professor and Director of Innovation & Entrepreneurship at Touro University Graduate School of Business, Zev adds academic credibility and accomplishments as additional credentials that led him to write his latest book, "How to Get the Most Out Of Marketing?" In 2012, after three decades as a corporate marketing executive, Zev left a successful career to become an entrepreneur as a business coach, where he has been guiding entrepreneurs as they transform and grow their small businesses. Zev's career is marked by milestones such as overseeing international sales expansion and forging robust partnership agreements with suppliers across Japan, South Korea, Italy, and Germany. His tenacity and expertise have earned him a place on teams that have garnered prestigious awards like Inc. magazine's Entrepreneur of the Year and Fastest Growing Private Companies in the U.S. A proud New Yorker, Zev holds an MBA in Marketing from Pace University and an Honors B.A. in Psychology from the State University of New York at Purchase, affirming his deep understanding of the business world and human behavior. Zev loves to read engrossing spy novels, is fascinated with the complexity of human behavior, and loves for the soulful melodies and improvisational genius of Jazz. Embodying his favorite maxim, "No one should be in business just to break even," Zev's books offer invaluable insights and practical guidance for business growth to bootstrapped entrepreneurs and multimillion dollar small business owners.
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