Réseaux sociaux et création de contenu

A gripping narrative that fuses research, exclusive interviews, and on-the-ground reporting to capture the full inside story of Big Tech’s monomaniacal race to drive engagement—and profits—at all costs....

Rising star New York Times technology reporters, Kate Conger and Ryan Mac, tell for the first time the full and shocking inside story of Elon Musk’s unprecedented takeover of Twitter and the forty-four-billion-dollar deal’s seismic political, social, and financial fallout.

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers....

Podcasting for Dummies offers a fast and easy way to get the know-how you need to produce and distribute one of your very own....

In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility"....

For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters....

This revelatory and dramatic history of disinformation traces the rise of secret organized deception operations from the interwar period to contemporary internet troll farms....

Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats....

Website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform....