Paul Dean
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Auteur(s): Rory Sutherland
- Narrateur(s): Rory Sutherland
- Durée: 9 h et 38 min
- Version intégrale
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Au global5 out of 5 stars 102
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Performance5 out of 5 stars 76
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Histoire5 out of 5 stars 76
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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5 out of 5 stars
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Rory Sutherland's narration is truly special
- Écrit par Shane Duquette le 2020-04-29
- Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Auteur(s): Rory Sutherland
- Narrateur(s): Rory Sutherland
Irrational doesn't mean incorrect, and the inverse
Évalué le: 2020-06-07
Definitely read this book. I'm looking or more now by Rory Sutherland. Enthusiast five stars!
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