After years away, Astrid Nilsson has returned home to Colorado, hoping to become Fairplay’s second doctor...and to find healing for her reoccurring consumption. Spirited and independent, Astrid doesn’t want her illness to be a burden to those she loves, so she has resisted getting serious about any man.

Greta Nilsson's trip west to save her ailing little sister, Astrid, could not have gone more wrong. First, bandits hold up her stagecoach, stealing all her money. Then, upon arriving in Fairplay, Colorado, she learns the man she was betrothed to as a mail-order bride has died. Homeless, penniless, and jobless, Greta and her sister are worse off than when they started.

Lord Elliott Mayfield sees the new generation of his family moving in the same direction of bad matches and scandalous relationships as the last. In hopes to change their course, he establishes a "marriage campaign" to motivate them to improve themselves through making respectable matches. Peter, Elliott's eldest nephew, thinks the entire idea is ridiculous. A widower with two young daughters, he simply needs a governess, not a wife. Julia Hollingsworth has the credentials and the experience, but is too young and pretty for such a job. So why can't he stop thinking about her?

Elizabeth Black is the headmistress of a girls' school in 1830s Victorian London. She is also a well-respected author of stories written both for and about the upper-class ladies of Victorian society. But by night, she writes very different kinds of stories - the Penny Dreadfuls that are all the rage among the working-class men. Under the pseudonym Charles King, Elizabeth has written about dashing heroes fighting supernatural threats, intelligent detectives solving grisly murders, and dangerous outlaws romancing helpless women.

Josephine Nordegren is one of three sisters who grew up nearly wild in southwestern Colorado. She has the archery skills of Robin Hood and the curiosity of the Little Mermaid, fascinated by but locked away from the forbidden outside world - a world she's been raised to believe killed her parents. When David Warden, a rancher, brings in a herd much too close to the girls' secret home, her older sister especially is frightened, but Jo is too interested to stay away.