Acuff knows the reason why many writers' novels go unfinished - it's the same reason why gyms are filled in the first week of January and empty by the end of the month and why people stop learning a new language once they get past the easy parts. It's not just that people lose momentum or get distracted. People give up on projects when they fail to live up to their own high expectations and decide that if they can't do something perfectly, they won't do it at all. If you're going to finish, you have to kill perfectionism.

There are only two paths in life: average and awesome. The average path is easy because all you have to do is nothing. The awesome path is more challenging, because things like fear only bother you when you do work that matters. The good news is Start gives listeners practical, actionable insights to be more awesome, more often.

When Jon Acuff's book Soundtracks came out, one reaction surprised him. Parents across the country all said the same thing: "Do you have a version for teenagers? If I knew how to change my mindset when I was that age, my entire life would have been different." Why did they say that? Because truth grows like compound interest. Saving money when you're young has a bigger impact than it does when you save in your 40s. A single new soundtrack—Acuff's phrase for a repetitive thought—believed when you're 14 or 18 can change your whole life in the same way.

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.

What if we actually have the ability to break free from the pitfalls of impulsive decisions and develop positive, godly habits? What if becoming the person you want to be starts now, before you make a decision? Craig Groeschel—author of Winning the War in Your Mind—will empower you to put into action seven life-defining pre-decisions that will help you overcome the daily temptations, distractions, and influences that constantly bombard us.