In this episode of The Growing For It Podcast, hosts Travis and Mikkel sit down with Christoffer Bak, co-founder of the innovative clothing brand Shaping New Tomorrow. Christoffer shares the incredible journey of scaling their business and emphasizes the critical role of a strong company culture in their success.

Key Topics Discussed:

1. The Importance of Company Culture:

- Christoffer discusses how fostering a strong sense of ownership among employees has been vital for Shaping New Tomorrow. He emphasizes hiring for mindset over experience, ensuring that team members align with the company’s values and are committed to its vision.

2. Hiring the Right People:

- The episode delves into the hiring process at Shaping New Tomorrow. Christoffer explains why prioritizing mindset over technical skills has been a key factor in building a dedicated and passionate team. He shares anecdotes about employees who started in entry-level positions and grew into leadership roles.

3. Scaling Internationally:

- Christoffer talks about the challenges and excitement of expanding Shaping New Tomorrow into new markets, particularly in Germany and Sweden. He highlights the importance of adapting their company culture to different regions while maintaining the core values that make their brand unique.

4. Creating a Consistent Customer Experience:

- Maintaining a high-quality customer experience across all stores is a priority for Shaping New Tomorrow. Christoffer explains how they ensure that every customer, whether in Denmark, Germany, or Sweden, receives the same exceptional service.

Notable Quotes:

- Christoffer Bak: "The best people are always the people with the right mindset. They are gonna grow, and it's your job to make sure that they grow."

- Christoffer Bak: "You really need to be able to have those discussions and tough conversations up front. The most valuable thing you can do for me as my co-founder or my fellow colleague is to tell me things like they are."

- Travis: "It's not just about selling a product, it's about selling an experience because that experience is very difficult to copy."

- Mikkel: "Just having that clear value proposition, having something that you can explain to a 30-year-old what you do."

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Connect with us and stay updated with the latest episodes:

Travis James Mathers www.linkedin.com/in/travis-james-mathers/

Mikkel Karsgaard www.linkedin.com/in/10xmks/

Christoffer Bak www.linkedin.com/in/christoffer-bak-813134102/