In today's episode of Fearless Sellers, Joie Roberts interviews Michelle Askin, co-founder of Bloom Daily Planners. They discuss the journey of Bloom, a female-led company that not only focuses on creating planners but also emphasizes giving back to the community.

Michelle shares insights on how Bloom has evolved its mission to inspire and empower individuals through their products, the importance of community engagement, and the challenges faced in running a small business. The conversation highlights the integration of charitable initiatives into business practices and offers advice for aspiring entrepreneurs.

Takeaways

• Bloom Daily Planners was inspired by a love for organization and creativity.
• The mission of Bloom is to inspire and empower users through their planners.
• Community engagement is crucial; focus groups help shape product development.
• Transparency with customers is key when facing business challenges.
• Giving back is integrated into Bloom's business model, enhancing employee satisfaction.
• The planners include tools for goal setting, habit tracking, and reflection.
• Amazon's FBA has been essential for Bloom's growth and scalability.
• Michelle emphasizes the importance of understanding your 'why' in business.
• The future includes creating products for underserved communities.
• Bloom aims to inspire other businesses to adopt a purpose-driven model.

Chapters

[00:01:39-00:01:49] Planner as a personal growth tool.

[00:06:10] Empowerment planners for incarcerated women.

[00:08:32] Impact of planners for women.

[00:12:28] Proofing challenges in small business.

[00:17:09] Balancing business and charity.

[00:19:15] Inspiring women to start businesses.

[00:21:04] Force for good initiatives.

Learn more about Bloom Panners: https://bloomplanners.com/

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