Introduction: Host: Dr. Allen LyckaGuest: Julie Broad, self-publishing expert, founder of Book Launchers, and best-selling author.Overview: Discussion on the pros and cons of self-publishing, the process of writing and marketing books, and how to connect with influencers to enhance book reach. Should You Self-Publish? It Depends on Goals and Resources: Julie explains that the decision to self-publish depends on your goals and potential deals. Traditional publishing offers advantages, but there are trade-offs, such as loss of rights and control.Unexpected Outcomes in Traditional Publishing: Julie shares stories of how authors who traditionally published faced unexpected issues, such as losing control over their work when leaving an industry.Lack of Marketing Support: Most traditional publishers do not actively market the book for authors, leaving them with significant responsibility for promotion. The Importance of Marketing Before Writing Start with the Reader in Mind: Marketing a book successfully means knowing your audience and catering the content to what they want. Julie stresses that authors often make the mistake of writing first and figuring out the marketing later, which can hurt sales.John Kremer's Marketing Strategies: Dr. Lycka mentions the book "1001 Ways to Market Your Book" by John Kremer as a helpful guide for marketing strategies.Reverse Engineer the Process: Julie advises authors to determine their niche and understand their audience before writing to ensure their book meets market demand. Finding Your Book's Unique Angle Nonfiction Should Solve a Problem: Both Julie and Dr. Lycka agree that nonfiction books succeed when they solve a problem or provide a clear benefit to readers.Differentiating Your Book: Even if a subject has been covered extensively, Julie recommends finding a unique perspective or challenge a commonly held belief to stand out, as she did with her real estate investing book, More Than Cashflow. Lessons from Steve Jobs' Biography Marrying Art and Science: Dr. Lycka shares insights from Steve Jobs’ life, particularly his obsession with details and quality. Jobs' focus on perfection and creating a unique user experience through design set Apple products apart.Impact of Details: Julie reflects on how Apple’s packaging and product design have become a part of the customer’s experience, a principle that can be applied to writing books and delivering a unique product. Misconceptions Authors Have About Publishing Marketing from the Start: Many authors believe that simply putting their book on Amazon will lead to sales, but Julie emphasizes that a solid marketing plan should be in place before publishing.Understanding the Role of Editors: Julie explains the difference between developmental editors and copy editors. Both are necessary, but each has a specific role—one focuses on structure and readability, the other on grammar and sentence flow. BIO: Julie Broad is the founder of self-publishing services firm Book Launchers and an Amazon Overall #1 Best Selling Author. Her popular YouTube channel BookLaunchers.TV teaches nonfiction authors how to write and market books people will want to read. An expert on writing with marketing in mind, Julie has been speaking on stages across Canada and the US since 2009, providing the best approaches to get results, make an impact, and ultimately, make more money. Social Media: https://www.facebook.com/booklaunchers https://twitter.com/BookLaunchers https://www.instagram.com/booklaunchers/ https://www.linkedin.com/company/book-launchers https://www.linkedin.com/in/juliebroad/ https://www.instagram.com/juliebroad/
