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The Biggest Expense in Your Business Is Not What You Think.

You might assume that your most significant expense is clearly reflected on your balance sheet—staff salaries, office space, or website costs. However, your most critical expense is the lack of visibility.

This veil of invisibility silently costs you opportunities, clients, and revenue.

There are four steps you need to take to lift the veil and enhance your visibility:

Clarify Your Unique Value: Define what sets you apart. If you can’t express your value clearly, your audience won’t grasp it either.

Own Your Stage: Step up as a thought leader, whether online or in person. To amplify your message, host masterclasses, speak on panels, or launch a podcast.

Consistency Wins: Show up consistently with your content. Weekly posts, email newsletters, and meaningful collaborations build trust and presence.

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24 Celebrity Speaking Tips
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The Art of Speaking Framework
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