What does it take to build a business that thrives while also making a positive impact? In this episode of Women Leaders on the Move, host Natalie Benamou sits down with Coco Sellman, entrepreneur, author, and advocate for purpose-driven businesses. We dive into the strategies that help leaders create sustainable, value-driven companies while navigating challenges like growth, mergers, and leadership transitions.

Coco shares her personal journey of building and selling companies, how she developed her four-page business plan framework, and why having a clear purpose is essential for long-term success.

In this episode, you’ll learn:

• Why defining your purpose is the foundation of a great business: Clarity in purpose helps guide decision-making and long-term strategy.
• How to build a company that thrives through change: Sustainable growth comes from strong leadership, systems, and culture.
• The power of rituals in leadership: Regular check-ins and intentional meetings drive alignment and productivity.
• Why strategic exits should always be part of your business plan: Preparing for the future ensures both financial and leadership stability.
• How to create a transformative impact while scaling your business: Combining profit with purpose leads to more meaningful success.

Connect with Coco on LinkedIn: https://www.linkedin.com/in/cocosellman/

Website: https://aforceforgood.biz/

Podcast: https://podcasts.apple.com/us/podcast/force-for-good-business-formerly-the-business/id1725636106

Force For Good Growth Accelerator: https://aforceforgoodb.wpenginepowered.com/accelerator/

Keep shining your light bright. The world needs you.

Connect with Host Natalie Benamou, Founder HerCsuite®

Natalie is the host of "Women Leaders on the Move'', a top 25 Women's Leadership podcast by Feedspot. She is also the Founder of HerCsuite®, a powerful women's network with membership programs that advance women in the second half of their career. Natalie is also the President of HER HEALTHX, a nonprofit focused on improving health outcomes for women.

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