The Business of Fashion features a discussion on the future of customer engagement in luxury e-commerce. Two experts, Kristen Moore from Saks Fifth Avenue and Lydia Pang from morning.fyi, explore how luxury retailers can connect with today's consumers. Customisation and customer-dictated experiences are paramount, as is transparent communication. The conversation highlights the shift towards individualism and the importance of building emotional connections with consumers through realism and integrity. They also touch on data strategies to create a 360-degree customer view, innovative engagement strategies, and the need for brands to align with consumer values for lasting loyalty. The discussion finishes with a focus on how to drive meaningful interactions that build lasting connections, particularly with high-net-worth individuals.

This episode is sponsored by cloutfit.ai, a new B2B fashion commerce company founded by the former CPO and the CTO of major fashion ecommerce companies. Cloutfi.ai uses AI tools to help increase their client’s revenue by boosting user engagement.

In this episode of The Fashion Algorithm:

• Discover how to build customer-centric business strategies using AI in the fashion and retail sectors. Learn to maximise customer lifetime value in a cookie-less world, measure brand marketing ROI, and drive product strategy with data-driven insights.

• Unlock the power of AI in fashion! This podcast episode explores strategies for customer centricity, data-driven decision-making, and brand marketing ROI. Gain insights on personalisation, product development, and measuring sponsorship effectiveness.

• Navigate the future of fashion with AI! Learn how to improve customer lifetime value, measure brand marketing ROI, and drive product strategy using data-driven insights. Incrementality and strategic customer goals are key.

• Transform your fashion business with AI! Explore customer-centric strategies, data-driven insights, and innovative approaches to product development. Discover how to measure brand marketing ROI and enhance customer experiences in the digital age.

This episode is sponsored by cloutfit.ai, a new B2B fashion commerce company founded by the former CPO and the CTO of major fashion ecommerce companies. Cloutfi.ai uses AI tools to help increase their client’s revenue by boosting user engagement.