In this special episode of the Brand You Podcast, we sit down with TikTok expert Paul Kemshell to dive deep into how personal brands can make an impact in 2025 using TikTok. With TikTok continuing to dominate the social media landscape, we explore how individuals can harness its power to build influence, engage with their audience, and establish a strong personal brand. Paul shares his expert insights on what works on TikTok, how to stay authentic while playing to the algorithm, and the best ways to communicate your brand message in short, engaging videos. Whether you're new to the platform or looking to refine your TikTok strategy, this conversation is packed with value.

We also tackle one of the biggest recent shifts in the digital world - the US ban on TikTok. What does this mean for creators and businesses in the UK and beyond? Paul offers his take on how this could impact TikTok’s global presence, the potential shift towards alternative platforms like Instagram Reels and YouTube Shorts, and what personal brands should do to future-proof their online presence. Is TikTok still a safe bet for brand growth, or should creators be diversifying now? We break down the pros and cons of depending on the platform in an ever-changing regulatory landscape.

Finally, we look ahead at the future of TikTok - the trends, the evolving algorithm, and how personal brands can stay ahead of the curve. We discuss how different industries can tailor their approach, why cross-platform strategies are becoming essential, and what TikTok might look like in the next 3-5 years. Whether you’re a coach, entrepreneur, or influencer, this episode will give you the insights you need to leverage TikTok effectively and make a lasting impact in 2025.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.