• FBD on the Streets: Modernizing an Informal Family Business

  • Feb 12 2025
  • Durée: 19 min
  • Podcast

FBD on the Streets: Modernizing an Informal Family Business

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  • Résumé

  • In our inaugural episode of FBD on the Streets, Mary chats with Mrs. Harriet Hilda Nkansah, manager of Ogray's Special Aboboi & Tatale, a beloved food business started by her mother decades ago. Harriet shares how she transformed the informal business by introducing corporate structures such as inventory management, branding, communication, social media marketing, and delivery services, ensuring that tradition meets modern efficiency. She also opens up about navigating conflicts within the informal sector and offers practical strategies for sustaining a family business legacy. Her advice to family business owners in the informal sector? Learn, reinvent, and innovate, because even the most traditional businesses must evolve to meet the expectations of a new generation of customers.

    Watch the visual version of the episode on YouTube. https://youtu.be/zYrGtrXKlds
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