• Building a content strategy that actually works

  • Feb 20 2025
  • Durée: 41 min
  • Podcast

Building a content strategy that actually works

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  • Résumé

  • On today's episode of Marketing Unzipped we're going to build a content marketing strategy that's designed for the way people actually consume content. We're going to look at a step-by-step framework for building a content strategy that converts, look at why search everywhere optimization is beginning to replace traditional SEO, the evolution of video content and why short doesn't always mean better.

    And it wouldn't be an episode without me talking about a little bit of AI and some of those metrics that actually matter. And a little spoiler here, they're probably not the ones you're tracking!

    The aim of this episode isn't just to be theory. I want you to walk away with some actionable frameworks and practical steps that you can implement right after you listen.

    The businesses that succeed with content marketing aren't necessarily the ones with the biggest budgets or the most resources. They're the ones that understand the fundamentals deeply.

    https://thepursuitagency.com/
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