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Let’s be real — AI isn’t just a “tool” anymore. It’s an entire shift in how we communicate, create, and connect.

And if you’re building a brand you actually care about? That can feel a little… overwhelming.

In this episode, I’m joined by the brilliant Mike Allton — Chief Storyteller at Agorapulse and longtime solopreneur — for a super juicy convo about how AI is changing the landscape for marketers, creators, and founders (for better and worse).

We talk about training AI tools to actually sound like you, building internal GPTs for your business, and how to use this tech to amplify your voice — not replace it.

🎧 Hit play to hear:

✸ How to repurpose podcast interviews into high-performing content

✸ What most people get wrong about ChatGPT (and how to fix it)

✸ Mike’s custom GPT workflows for writing, storytelling, and sales support

✸ Why brand story is the key to using AI without sounding generic

✸ How to train your AI assistant like a true team member

✸ What “AI as electricity” really means for the future of work

This one’s for the founders who care about their voice, their people, and their brand. If you’ve ever felt weird about using AI, this convo will help you rethink what’s possible — without losing your human touch.

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🔗 Resources & Links
→ Connect with Mike: thesocialmediahat.com/connect
→ Mike’s Podcast: AI in Marketing: Unpacked and The AI Hat Podcast

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

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Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint