Big Little Legends
How Everyday Leaders Build Irresistible Brands
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Big Little Legends
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Narrateur(s):
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Gair Maxwell
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Auteur(s):
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Gair Maxwell
À propos de cet audio
Without magic, it’s just marketing.
Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you’ll discover timeless secrets such as the Mona Lisa effect - an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible.
But here’s the secret: It’s not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results - and reveals how they did it. You’ll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a “Category of One” for decades to come.
You’ll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a “huggable” car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legends is jam-packed with reasons why every brand should discover, tell, and believe in their own story.
©2021 Gair Maxwell (P)2022 Gair MaxwellCe que les auditeurs disent de Big Little Legends
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Utilisateur anonyme
- 2022-07-26
SCIENCE & RESEARCH MEET STORYTELLING GENUIS
Convincing facts meet compelling human narrative in Big Little Legends.
It’s the kind of book that makes you ask big and deep questions about identity and impact and legacy beyond your product or service. It challenges the foundation from which we make decisions, and inspires us to be bold in claiming and sharing our unique value with the world, regardless of our industry.
Shared in a way that has lasting effect on the listener/reader, Gair Maxwell’s talent as a researcher, history buff and “recovering” (as he puts it) broadcaster and journalist is evident from the first chapter. The information and ideas offered are relevant, actionable, and steeped in the perfect mix of science meets storytelling.
Described through examples of big little legends of today as well as through stories from the past, the concepts in the book are ideas you’ll want to action right away.
As the CEO and co-founder of a consumer brand with a global mission, my team is jumping into the work of becoming legendary using Gair Maxwell’s roadmap in Big Little Legends.
If you want to stand out in a crowd and become a brand of distinction, Big Little Legends could be the tool that changes everything.
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