Competing Against Luck
The Story of Innovation and Customer Choice
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Narrateur(s):
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John Pruden
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Auteur(s):
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Clayton M. Christensen
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Taddy Hall
À propos de cet audio
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: Our long-held maxim - that understanding the customer is the crux of innovation - is wrong. Customers don't buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes - it's about predicting new ones.
Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products not only that customers want to hire, but for which they'll pay premium prices to bring them into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.
This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world - and, most importantly, how not to squander the insights it provides.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2016 Clayton M. Christensen, Ridgway Harken Hal (P)2016 HarperCollins PublishersVous pourriez aussi aimer...
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Jobs to Be Done
- Theory to Practice
- Auteur(s): Anthony W. Ulwick
- Narrateur(s): Tom Askin
- Durée: 3 h et 17 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.
-
-
Most insightful business book in forever!
- Écrit par Utilisateur anonyme le 2023-01-28
Auteur(s): Anthony W. Ulwick
-
The Innovator's Dilemma
- Meeting the Challenge of Disruptive Change
- Auteur(s): Clayton M. Christensen
- Narrateur(s): Deaver Brown
- Durée: 1 h et 6 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
This audiobook was created based on Clayton Christensen's landmark book The Innovator's Dilemma. This was Mr. Christensen's synopsis of his book for the Harvard Business Review. The audio tracks listed here cover the key elements of Mr. Christensen's book. This audiobook emphasizes the Idea in Brief "Does my organization have the right resources, processes, values, and team to innovate?" Then it covers the right structure for your specific type of innovation.
-
-
Not the book!
- Écrit par rdt le 2019-06-05
Auteur(s): Clayton M. Christensen
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Auteur(s): Geoffrey A. Moore
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
-
A must for your business toolkit.
- Écrit par Brian Paul Ferreira le 2021-06-14
Auteur(s): Geoffrey A. Moore
-
The Innovator's Solution
- Creating and Sustaining Successful Growth
- Auteur(s): Clayton M. Christensen, Michael E. Raynor
- Narrateur(s): Joel Leffert
- Durée: 9 h et 21 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business Books by Business Week, this book is a Wall Street Journal and New York Times best seller.
-
-
Incredibly insightful
- Écrit par Eril le 2018-09-14
Auteur(s): Clayton M. Christensen, Autres
-
All In
- How Great Leaders Build Unstoppable Teams
- Auteur(s): Mike Michalowicz
- Narrateur(s): Mike Michalowicz
- Durée: 7 h et 39 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
-
I’m going all in on my team!
- Écrit par Ali Turton Photography le 2024-01-05
Auteur(s): Mike Michalowicz
-
How Will You Measure Your Life?
- Auteur(s): Clayton M. Christensen, James Allworth
- Narrateur(s): Jeff Woodman
- Durée: 5 h et 28 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School's graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to unhappiness. Full of inspiration and wisdom, this book will help students, midcareer professionals, and parents alike forge their own paths to fulfillment.
-
-
A must read!
- Écrit par Amazon Customer le 2018-06-11
Auteur(s): Clayton M. Christensen, Autres
Ce que les auditeurs disent de Competing Against Luck
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global
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Performance
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Histoire
- Hemant G
- 2018-08-30
Good narration
Overall a good book to listen until the end. Jobs theory is well covered. Sometimes feels the title is misleading.
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1 personne a trouvé cela utile
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Au global
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Performance
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Histoire
- Mohamed
- 2019-09-25
Era of ‘Jobs to be Done’
I have always considered Dr. Christensen as one of the greatest thinkers of our time. This books serves to solidify that statement even further. With abundance of examples, he introduces his Jobs to be Done theory built after 20 years if research into why companies succeed. Must read for curious minds who refuse not to analyze every detail around their whole life.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
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1 personne a trouvé cela utile