Content DNA
Using Consistency and Congruence to Be the Same Shape Everywhere
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
Content DNA
Acheter pour 25,00 $
Aucun mode de paiement valide enregistré.
Nous sommes désolés. Nous ne pouvons vendre ce titre avec ce mode de paiement
-
Narrateur(s):
-
John Espirian
-
Auteur(s):
-
John Espirian
À propos de cet audio
How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred?
Content DNA provides the answers.
By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business.
You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.
©2020 John Espirian (P)2020 John Espirian