This essential guide explores the methods by which groups and individuals can manipulate people's minds and behaviors in a subtle and covert manner. Hassan combines his personal narrative with extensive psychological research to provide strategies for protection, intervention, and healing for those affected by destructive cults.

What makes “cults” so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join - and more importantly, stay in - extreme groups. We secretly want to know: could it happen to me? Amanda Montell’s argument is that, on some level, it already has.

Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe.

Cults prey on the very attributes that make us human: our desire to belong, to find a deeper meaning in life, to live everyday with divine purpose. Their existence creates a sense that any one of us, at any time, could step off the cliff’s edge and fall into that daunting abyss of manipulation and unhinged dedication to a misplaced cause. Perhaps it’s this mindset that keeps us so utterly obsessed and desperate to learn more, or it’s that the stories are so bizarre and unsettling that we are simply in awe of the mechanics that make these infamous groups tick.

In the post-9/11 world, people are more susceptible than ever to charismatic figures who offer simple, black v. white, us v. them, good v. evil, formulaic solutions. The rise of the internet; increasingly sophisticated knowledge about how to influence and manipulate others; and the growing vulnerabilities of people across the planet-make for a dangerous, potentially devastating combination.