Day Trading Attention
How to Actually Build Brand and Sales in the New Social Media World
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Day Trading Attention
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Narrateur(s):
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Gary Vaynerchuk
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Auteur(s):
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Gary Vaynerchuk
À propos de cet audio
“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.”—Michael Rubin, CEO of Fanatics
In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.
In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.
Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?
In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.
Supplemental enhancement PDF accompanies the audiobook.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 Gary Vaynerchuk (P)2024 HarperCollins PublishersCe que les auditeurs disent de Day Trading Attention
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Stephanie Lynn
- 2024-05-21
Social Media Mastery Guide!
"Day Trading Attention" is the perfect book for anyone looking to grow a business or personal social media presence. Gary Vee masterfully takes you on a journey through the evolution of media, from radio to TV and newspapers to the internet. He vividly illustrates that the only constant is change and evolution. To stay ahead of current and future trends, Gary shares numerous examples of successful creative content, viral videos, and campaigns. He delves into why they worked, exploring the many variables and nuances of different platforms.
Gary offers invaluable insights on crafting content that captures your audience's attention and testing different types of content to see what performs best. He lays out the appropriate tone to use on each platform, whether it’s TikTok, LinkedIn, or Twitter.
The book helps you create a personalized strategy that you can adapt as platforms evolve, teaching you to recognize what might work. It's highly detailed and goes in-depth into the science and art of social media, providing a glimpse into where the future might lead.
The audiobook, narrated by Gary Vee himself, is a treat. Gary frequently goes off script, adding extra content not found in the hardcover. I was lucky enough to get an early copy of the physical book, so the audiobook served as a review. The physical book contains numerous diagrams, but Audible offers a PDF download with QR codes and worksheets to supplement the audiobook experience.
I highly recommend "Day Trading Attention." It's the seventh Gary Vee book I've read, and they just keep getting better! ♥️✌️
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1 personne a trouvé cela utile
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Tammy Loose
- 2024-06-04
Great playbook
Love the off script parts as Gary reads his book. You get extra value just for listening. I bought the physical book also which I recommend. A great reference to go back to the parts you want to implement. Great Book.
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