Page de couverture de Decision-Driven Analytics

Decision-Driven Analytics

Leveraging Human Intelligence to Unlock the Power of Data

Aperçu

Essayer pour 0,00 $
Choisissez 1 livre audio par mois dans notre incomparable catalogue.
Écoutez à volonté des milliers de livres audio, de livres originaux et de balados.
L'abonnement Premium Plus se renouvelle automatiquement au tarif de 14,95 $/mois + taxes applicables après 30 jours. Annulation possible à tout moment.

Decision-Driven Analytics

Auteur(s): Bart De Langhe, Stefano Puntoni
Narrateur(s): Jon Vertullo
Essayer pour 0,00 $

14,95$ par mois après 30 jours. Annulable en tout temps.

Acheter pour 12,24 $

Acheter pour 12,24 $

Confirmer l'achat
Payer avec la carte finissant par
En confirmant votre achat, vous acceptez les conditions d'utilisation d'Audible et la déclaration de confidentialité d'Amazon. Des taxes peuvent s'appliquer.
Annuler

À propos de cet audio

Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background.

Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact.

In Decision-Driven Analytics, you will learn how to avoid common pitfalls in data-driven decision-making; close the gap between managers and decision-making on one side, and data scientists and data analytics on the other; enhance the impact of data analytics on business outcomes; and think without data to make better decisions. You'll also learn how to prepare for artificial intelligence's impact on data analytics and evaluate the costs and benefits of decision-driven analytics.

©2024 Bart De Langhe and Stefano Puntoni (P)2024 Ascent Audio
Développement commercial et entrepreneuriat Gestion et leadership Réussite personnelle Entreprise
activate_Holiday_promo_in_buybox_DT_T2

Ce que les auditeurs disent de Decision-Driven Analytics

Moyenne des évaluations de clients

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.