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Demagogue for President

The Rhetorical Genius of Donald Trump

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Demagogue for President

Auteur(s): Jennifer Mercieca
Narrateur(s): Suzie Althens
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Historic levels of polarization, a disaffected and frustrated electorate, and widespread distrust of government, the news media, and traditional political leadership set the stage in 2016 for an unexpected, unlikely, and unprecedented presidential contest. Donald Trump’s campaign speeches and other rhetoric seemed on the surface to be simplistic, repetitive, and disorganized to many. As Demagogue for President shows, Trump’s campaign strategy was anything but simple.

Political communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue, a word with two contradictory definitions - “a leader who makes use of popular prejudices and false claims and promises in order to gain power” or “a leader championing the cause of the common people in ancient times” (Merriam-Webster, 2019). These strategies, in conjunction with post-rhetorical public relations techniques, were meant to appeal to a segment of an already distrustful electorate. It was an effective tactic.

Mercieca analyzes rhetorical strategies such as argument ad hominem, argument ad baculum, argument ad populum, reification, paralipsis, and more to reveal a campaign that was morally repugnant to some but to others a brilliant appeal to American exceptionalism. By all accounts, it fundamentally changed the discourse of the American public sphere.

©2020 Jennifer Mercieca (P)2020 Blackstone Publishing
Politique Sciences politiques Éducation et apprentissage Élections et processus politique États-Unis
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Rhetorical tricks explained but a lot of old news

I wish the book did not have the word "Genius" in the title. The subject was probably traumatized in his childhood, so being a demagogue comes natural to him (trying to please the people around him).
The book starts great by explaining the tricks (rhetorical tools) that were used during the presidential race(s). However, once those concepts were explained, the book narrates events back to 2015; and, as a political junkie as I am, I was not looking for that.
I wish the book stopped midway.

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