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Digital Renaissance

What Data and Economics Tell Us About the Future of Popular Culture

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Digital Renaissance

Auteur(s): Joel Waldfogel
Narrateur(s): Mike Chamberlain
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The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some commentators claim? Far from it.

In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.

By reducing the costs of production, distribution, and promotion, digital technology is democratizing access to the cultural marketplace. More books, songs, television shows, and movies are being produced than ever before. Nor does this mean a tidal wave of derivative, poorly produced kitsch; analyzing decades of production and sales data, as well as best-seller and best-of lists, Waldfogel finds the new digital model is just as successful at producing high-quality, successful work as the old industry model, and in many cases more so.

Are we drowning in a tide of cultural silt or living in a golden age for culture? The answers in Digital Renaissance may surprise you.

©2018 Princeton University Press (P)2018 HighBridge Company
Marketing et ventes Réussite personnelle Économie Du contenu qui fait réfléchir Art Industry
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Refutes your intuition and shows its work

This is an excellent outline of how digital distribution affects a variety of media. Empirical evidence provided to support claims, sometimes in painful detail. Conclusions are clear and surprisingly upbeat. Performance is fine and manages to hit the author more wry comments.

if you are interested in the subject and can suspend your attention when the arithmetic is being worked out, you will enjoy yourself.

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