Empowered
Ordinary People, Extraordinary Products
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Narrateur(s):
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Marty Cagan
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Auteur(s):
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Marty Cagan
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Chris Jones
À propos de cet audio
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation?
Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
As legendary Silicon Valley coach - and coach to the founders of several of today's leading tech companies - Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge". The goal of Empowered is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.
A natural companion to the best seller Inspired, Empowered tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
©2020 John Wiley & Sons, Inc. (P)2020 Gildan MediaVous pourriez aussi aimer...
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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- Version intégrale
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Au global
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Au global
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Ce que les auditeurs disent de Empowered
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Histoire
- Josh R
- 2024-04-13
great listen
enjoyed that it's narrated by Marty himself, do you can hear the passion. the case studies help complete the message. listening on 1x speed is very slow.
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- Thomas Harris
- 2024-07-23
Wonderful Listen
As a new Product Manager, this series of books by Marty Cagan are a must read. He’s been there and is still there. He’s walked with giants and shares those journeys in an easy to listen and learn tone. Inspired, Empowered and Transformed are my go to books for when I’m having difficulties within the Product Management role. I’ve listened to each many times and will continue to do so. Thanks Marty.
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