Escaping the Build Trap
How Effective Product Management Creates Real Value
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Narrateur(s):
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Erin deWard
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Auteur(s):
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Melissa Perri
À propos de cet audio
To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap", cranking out features to meet their schedule rather than the customer's needs.
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
In five parts, this book explores:
- Why organizations ship features rather than cultivate the value those features represent
- How to set up a product organization that scales
- How product strategy connects a company's vision and economic outcomes back to the product activities
- How to identify and pursue the right opportunities for producing value through an iterative product framework
- How to build a culture focused on successful outcomes over outputs
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2019 Melissa Perri (P)2020 TantorCe que les auditeurs disent de Escaping the Build Trap
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global
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Performance
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Histoire
- Christopher King
- 2022-04-18
Incredible resource
A very enjoyable read filled with actionable, tactical information. Highly recommend for those getting into product management.
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Au global
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Performance
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Histoire
- Raccoon
- 2022-11-23
There are much better product management books
Lacks original ideas. The natation is awful. There are zero real case studies, instead everything is based around a fictional company where the author is the hero consultant with all the answers.
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