Expand, Grow, Thrive
5 Proven Steps to Turn Good Brands into Global Brands Through the LASSO Method
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
3 mois gratuits
Expand, Grow, Thrive
Acheter pour 25,00 $
Aucun mode de paiement valide enregistré.
Nous sommes désolés. Nous ne pouvons vendre ce titre avec ce mode de paiement
-
Narrateur(s):
-
Pete Canalichio
-
Auteur(s):
-
Pete Canalichio
À propos de cet audio
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands. He also describes the challenges they have had to overcome along the way.
The LASSO model (Lateral, addictive, storied, scalable, own-able) offers a simple, accessible, and effective way for marketers to get their heads around the desired attributes of highly successful growth programs.
With insightful advice, anecdotes, and tips from leading brand licensing professionals, household names like Coca Cola and Disney, senior marketers, and inspiring individuals, Canalichio has created a measured and proven "think big, get big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.
©2018 Emerald Publishing Limited (P)2019 Pete Canalichio