Extreme Toyota
Radical Contradictions That Drive Success at the World's Best Manufacturer
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Extreme Toyota
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Narrateur(s):
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Sean Pratt
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Auteur(s):
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Emi Osono
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Norihiko Shimizu
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Hirotaka Takeuchi
À propos de cet audio
Granted unprecedented access to the inner workings of Toyota, the authors spent six years researching the company and performing more than 220 interviews with Toyota employees, distributors, and car dealers in order to determine what makes Toyota one of the world's best companies.
Extreme Toyota offers an inside look at the radical contradictions within the company, created by its own management, and how these help Toyota outperform its competition. By putting a premium on creativity and paradoxical thinking as a corporate resource, Toyota has become the best car manufacturer and one of the most successful companies on earth. This audiobook takes a fascinating inside look at what makes Toyota tick.
©2008 Emi Osono, Norihiko Shimizu, and Hirotaka Takeuchi (P)2008 Gildan Media Corp