FUSION
How Integrating Brand and Culture Powers the World's Greatest Companies
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
FUSION
Acheter pour 33,53 $
Aucun mode de paiement valide enregistré.
Nous sommes désolés. Nous ne pouvons vendre ce titre avec ce mode de paiement
-
Narrateur(s):
-
Patricia Rodriguez
-
Auteur(s):
-
Denise Lee Yohn
À propos de cet audio
In Fusion, Denise Lee Yohn examines some of the world's greatest organisations and reverse engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results.
Through detailed case studies, interviews with industry leaders and findings from respected academic research, and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth.
Fusion is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.
©2018 Denise Lee Yohn (P)2018 Hodder & Stoughton LimitedCe que les critiques en disent
"Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organisations. This compelling book shows how." (Adam Grant, New York Times best-selling author of Originals and Give and Take)