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Fanocracy

Turning Fans into Customers and Customers into Fans

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Fanocracy

Auteur(s): Reiko Scott, Tony Robbins - foreword, David Meerman Scott
Narrateur(s): David Meerman Scott, Reiko Scott, Byron Wagner - foreword
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À propos de cet audio

A Wall Street Journal best seller

From the best-selling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:

  • MeUndies, the subscription company that’s revolutionizing underwear
  • HeadCount, the nonprofit that registers voters at music concerts
  • Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
  • Hagerty, the classic-car insurance provider with over 600,000 premier club members
  • HubSpot, the software company that draws 25,000 attendees to its annual conference

For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

©2020 David Meerman Scott and Reiko Scott (P)2020 Penguin Audio Développement commercial et entrepreneuriat Gestion et leadership Marketing et ventes Réussite personnelle Entreprise Logiciel
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Ce que les critiques en disent

"Reiko and David have captured the essence of how organizations, small and large, can organize and amplify the passions of their best customers. It's not difficult, but it's not common either: by building personal relationships and thus doing better work. A breakthrough in clarity and simplicity." (Seth Godin, author of Tribes and This Is Marketing)

"Our customers are no ordinary customers; they are die-hard fans who bleed for us. They love calling themselves Spartans - they bear Spartan tattoos and share their experiences with family and friends, bringing hundreds of thousands of new Spartans to the brand each year. Fanocracy will teach you how to do the same for your business." (Joe De Sena, founder & CEO of Spartan)

"The world is not changed by people who sort of care. Or companies who sort of care. The world is changed by those who passionately, relentlessly care because your customers will too, and your brand becomes impossible to resist. Fanocracy shows how to change customers into fans, so your brand can change the world.” (Sally Hogshead, New York Times best-selling author and CEO of Fascinate®)

Ce que les auditeurs disent de Fanocracy

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Au global
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  • Au global
    3 out of 5 stars
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    2 out of 5 stars
  • Histoire
    4 out of 5 stars
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A Let Down

I really wanted to love this book. I was hoping it would do for me what Mark Schafer’s brilliant “Marketing Rebellion” did last year - apply new validated knowledge to my teaching and consulting. I had heard the author on a podcast in which I discover a lot of good books, and I ordered “Fanocracy” in a heartbeat.

It’s not that the strategies he raises are illogical. In fact they make sense. What’s missing is validation. So many of his points are supported by pure anecdotal material, and way too often the anecdotes come from the music industry. I love music as much as anyone else, but if all we can rest our case on is “this is how The Grateful Dead did it”, then we’re grasping.

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  • Au global
    1 out of 5 stars
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    1 out of 5 stars
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Awful

Definitely in the do not buy category do not buy
It’s awful. I rather eat garbage


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