Full Frontal PR
Building Buzz About Your Business, Your Product, Or You
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Full Frontal PR
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Narrateur(s):
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Richard Laermer
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Auteur(s):
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Richard Laermer
À propos de cet audio
Full Frontal PR (from the author of Punk Marketing and Trend Spotting) teaches a media approach that cultivates your brand using tactics like embargoes, leaks, source filing and exclusives. Al Ries, coauthor of The Fall of Advertising and the Rise of PR, called Full Frontal PR "the best-written, most interesting, most up-to-date manual on the PR field-with lots of useful information for both the amateur and the pro." If you're looking to raise your profile and reach all possible customers, this acclaimed book will make you-and your company-break through the noise and into the center of attention. 'Cause after all, PR is not an art; it's science!
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2004 Richard Laermer (P)2009 Audible, Inc.