The Science of Likability takes over 60 seminal scientific and psychological studies and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Every piece of advice in this book to increase your social standing and likability factor is 100 percent backed by in-depth, peer-reviewed research. Learn how subconsciously make yourself likable, trustworthy, and intelligent. You can get a new haircut and wardrobe, and you can even learn funny jokes. But likability is something more.

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

In the 1960s and early '70s, the most prominent, vocal cultural movement was the New Left: a movement that condemned America and everything it stood for: individualism, material wealth, science, technology, capitalism.

Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.

In Plays Well With Others, Eric Barker dives into these questions, drawing on science to reveal the truth beyond the conventional wisdom about human relationships. Combining his compelling storytelling and humor, Barker explains what hostage negotiation techniques and marital arguments have in common, how an expert con-man lied his way into a twenty-year professional soccer career, and why those holding views diametrically opposed to our own actually have the potential to become our closest, most trusted friends.

In this groundbreaking work, psychiatrist Dr. Eric Berne introduces a new method for understanding and analyzing human behavior, known as transactional analysis or "TA", which examines the interactions, or "transactions," between individuals and the ways in which they change in response to each other

This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.

With this program, you'll have the tools, the techniques, and, just as importantly, the unflinching confidence to influence your readers and listeners decisively - both at work and at home.

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

A major new collection from "arguably the most important intellectual alive" ( The New York Times). Noam Chomsky is universally accepted as one of the preeminent public intellectuals of the modern era. Over the past thirty years, broadly diverse audiences have gathered to attend his sold-out lectures. Now, in Understanding Power, Peter Mitchell and John Schoeffel have assembled the best of Chomsky's recent talks on the past, present, and future of the politics of power.