OFFRE D'UNE DURÉE LIMITÉE | Obtenez 3 mois à 0.99 $ par mois

14.95 $/mois par la suite. Des conditions s'appliquent.
Page de couverture de Gonzo Marketing

Gonzo Marketing

 Aperçu
En profiter Essayer pour 0,00 $
L'offre prend fin de 29 janvier 2026 à 23 h 59, HP.
Vos 3 premiers mois d'Audible à seulement 0,99 $/mois
1 nouveauté ou titre populaire à choisir chaque mois – ce titre vous appartiendra.
L'écoute illimitée des milliers de livres audio, de balados et de titres originaux inclus.
L'abonnement se renouvelle automatiquement au tarif de 0,99 $/mois pendant 3 mois, et au tarif de 14,95 $/mois ensuite. Annulation possible à tout moment.
Choisissez 1 livre audio par mois dans notre incomparable catalogue.
Écoutez à volonté des milliers de livres audio, de livres originaux et de balados.
L'abonnement Premium Plus se renouvelle automatiquement au tarif de 14,95 $/mois + taxes applicables après 30 jours. Annulation possible à tout moment.

Gonzo Marketing

Auteur(s): Christopher Locke
Narrateur(s): Christopher Locke
En profiter Essayer pour 0,00 $

14,95 $/mois après 3 mois. L'offre prend fin de 29 janvier 2026 à 23 h 59, HP. Annulation possible à tout moment.

14,95$ par mois après 30 jours. Annulable en tout temps.

Acheter pour 14,99 $

Acheter pour 14,99 $

À propos de cet audio

 Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.
Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests." It's about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity.
Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of twenty-first century business -- from the trading floor right up to the board room -- can afford to ignore.©2001 Christopher Locke, All Rights Reserved;; (P)2001 Simon & Schuster Inc., SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster Inc. Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie Entreprise Publicité Commerce Spirituel Gestion Direction
Pas encore de commentaire