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Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

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Growth Hacker Marketing

Auteur(s): Ryan Holiday
Narrateur(s): Ryan Holiday
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A primer on the future of PR, marketing, and advertising - now revised and updated with new case studies

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions - with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of start-ups, brands, and small businesses.

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

©2018 Ryan Holiday (P)2019 Gildan Media Commerce électronique Marketing Marketing et ventes Réussite personnelle Commerce Sécurité informatique Piratage Entreprise Marketing numérique Relations publiques Business Advertising
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this book gives you a great insight on the modern landscape of marketing and growth hacking. The 2013 version was wonderful and the 2019 brings even more valuable information

up-to-date information about marketing

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not bad could be more detailed though ! Still it qualifies to a Must Listen !

Brief walk through growth marketing

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