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Happy Money

The Science of Smarter Spending

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If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness - if you follow five core principles of smarter spending.

Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Happy Money explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals but by companies seeking to create happier employees and provide “happier products” to their customers. Elizabeth Dunn and Michael Norton show how companies from Google to Pepsi to Crate & Barrel have put these ideas into action.

©2013 Elizabeth Dunn and Michael Norton (P)2013 Audible, Inc.
Comportement des consommateurs et étude de marché Développement personnel Finances personnelles Marketing et ventes Psychologie Psychologie et santé mentale Réussite Bonheur Argent Marketing
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Even though a lot of this book is common sense or maybe something you’ve heard before it’s a great reminder backed by evidence. Worth paying for this experience.

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Boring. This book was recommended by a friend and a Podcaster suffice it to say neither will be considered seriously for future books to purchase. The narrator's voice was difficult to listen too. I think my ears are bleeding!

Narration Sucks

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