Hidden WOMBAT
How Executives Innovate Without the Waste of Money, Brains, and Time
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
Obtenez gratuitement l’abonnement Premium Plus pendant 30 jours
Acheter pour 25,00 $
-
Narrateur(s):
-
Topher Kinsella
-
Rush Bartlett
-
Auteur(s):
-
Topher Kinsella
-
Rush Bartlett
À propos de cet audio
Good ideas are killing great companies.
A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.
Every late-stage failure, every “pivot,” is a testament to this. When you’re wrong about the market, you cannot be right about the product, so why is innovation done this way?
Needs-Driven Innovation—inspired by Stanford University’s Biodesign—turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.
Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.
©2023 Topher Kinsella, Rush Bartlett (P)2023 Topher Kinsella, Rush Bartlett