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How To Win Customers And Keep Them For Life

An Action-Ready Blueprint for Achieving the Winner's Edge!

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How To Win Customers And Keep Them For Life

Auteur(s): Michael Leboeuf Ph.D. Ph.D.
Narrateur(s): Michael Leboeuf Ph.D. Ph.D.
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From Michael LeBoeuf, the bestselling author of Working Smart and the audio programs Working Smarter, Imagineering and The Perfect Business, comes How To Win Customers and Keep Them For Life -- the ultimate guide to building a successful business through customer satisfaction.

The success of any business depends on knowing the answers to these important questions:
  • Why do some people buy once...and never return?
  • Why do some people become strong, steady customers?
  • How do you turn an angry or complaining customer into a happy and satisfied one?
  • What are the five best ways to keep customers coming back?

How To Win Customers and Keep Them For Life is a hard-hitting, action-ready rewards-and-incentives program fro creating a winning sales team. Created by one of the nation's foremost business consultants, this practical, no-nonsense guide tells you everything you need to know about successful selling -- and most important of all -- how to win customers for life.©1987 Michael LeBoeuf, All Rights Reserved; (P)1997 Simon & Schuster Inc., All Rights Reserved, 1997 First Simon & Schuster Edition, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster Inc.
Comportement des consommateurs et étude de marché Marketing Marketing et ventes Réussite personnelle Service à la clientèle
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