Page de couverture de Mixed Signals

Mixed Signals

How Incentives Really Work

Aperçu

Essayer pour 0,00 $
Choisissez 1 livre audio par mois dans notre incomparable catalogue.
Écoutez à volonté des milliers de livres audio, de livres originaux et de balados.
L'abonnement Premium Plus se renouvelle automatiquement au tarif de 14,95 $/mois + taxes applicables après 30 jours. Annulation possible à tout moment.

Mixed Signals

Auteur(s): Uri Gneezy
Narrateur(s): Jonathan Todd Ross
Essayer pour 0,00 $

14,95$ par mois après 30 jours. Annulable en tout temps.

Acheter pour 25,00 $

Acheter pour 25,00 $

Confirmer l'achat
Payer avec la carte finissant par
En confirmant votre achat, vous acceptez les conditions d'utilisation d'Audible et la déclaration de confidentialité d'Amazon. Des taxes peuvent s'appliquer.
Annuler

À propos de cet audio

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

Incentives send powerful signals that aim to influence behavior. But often there is a conflict between what we say and what we do in response to these incentives. The result: mixed signals.

Consider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasizes quality but pays for quantity. Employing real-world scenarios just like this to illustrate this everyday phenomenon, behavioral economist Uri Gneezy explains why incentives often fail and demonstrates how the right incentives can change behavior by aligning with signals for better results.

Drawing on behavioral economics, game theory, psychology, and fieldwork, Gneezy outlines how to be incentive smart, designing rewards that are simple and effective. He highlights how the right combination of economic and psychological incentives can encourage people to drive more fuel-efficient cars, be more innovative at work, and even get to the gym. “Incentives send a signal,” Gneezy writes, “and your objective is to make sure this signal is aligned with your goals.”

Uri Gneezy is the Epstein/Atkinson endowed chair in behavioral economics and professor of economics and strategic management at the Rady School of Management at UC San Diego. He is the coauthor (with John List) of The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life (PublicAffairs, 2013).

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Uri Gneezy (P)2023 Audible, Inc.
Marketing et ventes Psychologie Réussite personnelle Carrière Exercice physique
activate_Holiday_promo_in_buybox_DT_T2

Ce que les auditeurs disent de Mixed Signals

Moyenne des évaluations de clients

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.